Fount
Led the end to end redesign of fount’s employment experience transformation solution which has enabled enterprises get fast and accurate insights on employee experience and reduce employee attrition significantly.
Getfount.com
MY ROLE
Research, conceptualisation, design, user testing and dev-handoff of designs
TEAM
Head of product , Lead designer (Me), Product manager, 2 engineers.
TIMELINE
3 Months
INTRODUCTION
Fount launched in February 2022 and built an MVP which helped them get their first customers and raise an $8 million Series A.
After a few months of selling this solution the value was proven and the limitations of the MVP became clear based on feedback from users and so it was time to rethink the product strategy and user experience of the platform.
I was tasked with this challenge and worked on an end to end solution resulting in high paying B2B customers, high user satisfaction rate and a strong design strategy culture within the organisation.
WHO IS FOUNT?
Fount is an EX management solution helping executives and business owners identify solvable points of friction at the root of employee dissatisfaction and prioritise what to fix in their work environment.
BACKGROUND
- High employee attrition, poor employee perfomances, low employee to revenue ratio are very costly to the survival and growth of any business.
- Businesses lose billions of dollars yearly due to these factors and as such, employee experience has become a necessity amongst organisations
Fount’s MVP Version
DESIGN OPPORTUNITY
The employee experience industry is still new. More specifically, the friction and employee dissatisfaction aspect is very early. Building a solution that helps address these needs adequately puts fount on the frontline of this innovation. An easy to use and highly functional solution is the goal of the redesign.
USER RESEARCH
By identifying the key stakeholders and users of the platform, I drafted a series of survey and user interview questions.
USER INTERVIEWS
To get to know the user’s experience, my team conducted 15 user interviews. The questions provided a framework for our research, competitive analysis, and user testings.
User Interview Questions Sample
Interview session screenshot
FEEDBACK TRANSCRIPTS
I summarized important insights from the user interviews into a transcript which helped me create common themes
Transcript blurred for confidentiality reasons.
DRAWING OUT COMMON THEMES
I synthesised the user feedback and grouped the common patterns into themes.
ACTIONABLE INSIGHTS
I synthesised qualitative data into actionable insights through journey mapping and competitive analysis.
Friction Points Summary
Users want a summary and overview of the urgent points of dissatisfaction amongst employees.
Clean & easy interface
Users want a visually pleasing and intuitive interface.
Personalization
Users want to be able to personalise the dashboard according to their organisation preferences.
Easy data analysis
Users want to easily analyse performance and trends over time and easily draw conclusions.
MEET THE USERS
I created user personas that described our various user types and their needs.
Emilie Parker
Head of EX at Fortune 500 Company
She is desperately in need to identify the most urgent points of dissatisfaction for employees, so she can inform management and begin to draw out a plan.
John Doe
Experience Manager at mid sized org
He needs to personalize the experiences within his organisation and begin to monitor the trends amongst employees.
Tom Harry
Experience Analyst at Fortune 500 company
He needs to be able to analyze individual employee experiences and draw out patterns and data..
Toby Hyde
Business Leader at Mid Sized Org
He needs to understand the points of friction currently causing attrition in his business unit and provide fast solutions.
FEATURE PRIORTIZAION
After several meetings with Fount key decision makers, the team did a feature prioritisation vote on what would be the most feasible, valuable and revenue generating based on the business goals of the company at the stage we are.
INFORMATION ARCHITECTURE
I mapped out the information architecture and user flow of the new experience.
IDEATION
I finalized the user flows and began to draw out various iterations of the various pages we were going to work on. I experimented and compared with different blueprints, grouping the vital elements in the most intuitive ways possible.
BRANDING
Fount had an existing set of brand materials that just wasn’t properly utilized. And so i ensured to bring more of the brands image and persona forward.
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HIGH FIDELITY DESIGNS
Below are some of the high fidelity designs of my design solutions. Please send an email to see more!
USER TESTING
In order to validate my solution, i conducted several rounds of remote user testing sessions to validate my solution and also do further iterations based on feedback from the sessions.
96%
User Satisfaction
18
Participants
20
Sessions
RETROSPECTIVE
This was a highly successful project! and i am super grateful to have led this redesign and deliver an optimal solution. My key learning include the following
Trust your decision making
As someone who is always making data backed decisions, I made sure to trust the decisions i was making design wise and made sure to trust myself to come up with a great solution.
Collaborate
I worked very closely with our product manager and lead developer. This really helped quickly validate my decisions and identify the things that were feasible early on in the process.